Where Reality Meets Advertising: A New Opportunity From North Of The Border
Looking for something new? In a universe where advertisers are constantly looking for that next great place to expose their must-have products to the marketplace, it’s becoming more and more difficult...
View ArticlePost-Recession Marketing – What’s Important to the Consumer
With the markets on the rebound and stories of the W-Curve beginning to wane, it appears the U.S. economy may recover within the next year or so. While this turnaround is largely dependent on growth in...
View ArticleKodak Changing the Human Fabric of Relationships Over Time
I was recently invited to a seminar hosted by the Chicago Tribune in which the guest speaker was Jeff Hayzlett, the Chief Marketing Officer for Kodak. Jeff gave a very energetic and insightful talk on...
View ArticleWho Says Marketing Is Not Valuable? Part Two
So how does this concept roll out in business? Let’s begin by talking about everyday terms- when you ask for tissues, you ask for Kleenex and when you want to make a photo copy you say “I’m going to...
View Article5 Opt-In Methods
A big aid to the success of any online business having customers pay attention to your web site and its messages, including e-mail marketing and newsletters. People who are following your progress on a...
View ArticleVictoria’s Secret on Marketing
It has been since 1995 that Victoria’s Secret figured out a big advertising secret. First, let’s look at the Victoria’s Secret corporation because this is big business. Victoria’s Secret is an...
View ArticleHow small businesses, associations, and other B-2-B organizations can embrace...
With the explosion of social media, more and more consumer organizations are successfully taking advantage of brand advocacy to promote their brands. For small businesses, associations, and other B-2-B...
View ArticleSeriously, Can Walt Disney Do No Wrong?
Did you know that Walt Disney Pictures spends 600 million on media marketing each year? This is NOT Walt Disney but the motion picture studio. However, it has garnered them 1.84M Twitter Followers and...
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